How to Succeed as an Eco-Friendly Company

How to Succeed as an Eco-Friendly Company

Most business owners, whether they are advocates of environmentalism or not, hope that by making their company more sustainable they will attract more customers and, ultimately, increase their profit margins. This is to be expected and can hardly be criticized. However, it can be easy for companies to make the wrong move or say the wrong thing, resulting in a negative backlash that can be hard to recover from.

Keep and Attract More Customers – Avoid “Greenwashing”

“Greenwashing” is used to describe the attempt, by some corporations, to convince their audiences, largely through marketing, that they are environmentally friendly when they are not actually doing very much to make a difference.

Oil giant, Shell, has come under a huge amount of fire lately for using their sponsorship of Britain’s most prestigious wildlife photography exhibition to “greenwash” their environmental credentials. Shell stopped sponsoring the exhibition after intense pressure from groups such as Friends of the Earth and WWF, as well as from the general public. Companies such as BP, General Motors, Novartis, Reebok, and Starbucks have also been criticized for exaggerating their “green” strategies.

The moral of the story is clear. If sustainability is to work as a part of a business, then corporations must practice what they preach. If a discernable effort is made to introduce systems and processes that will reduce a company’s impact on the environment, consumers will both respect and appreciate that company. Honesty, effort, and transparency go a long way.

Do you know what coaching is?

Coaching is a method of directing, instructing, and training a person or group of people, with the aim of achieving a goal or developing specific skills.

What is a Vegan?

What is a vegan? What is veganism?

Veganism is a type of vegetarian diet that excludes meat, eggs, dairy products and all other animal-derived ingredients. Many vegans also do not eat foods that are processed using animal products, such as refined white sugar and some wines. Most vegans also avoid the use of all products tested on animals, as well as animal-derived non-food products, such as leather, fur and wool.
Vegan refers to either a person who follows this way of eating, or to the diet itself.

What do vegans eat?

This is perhaps the most common question about veganism. A vegan diet includes all grains, beans, legumes, vegetables and fruits and the nearly infinite number of foods made by combining them. Many vegan versions of familiar foods are available, so you can eat vegan hot dogs, ice cream, cheese and vegan mayonnaise.

How can I become vegan?

So you’ve decided to become a vegan. But now what? Some people easily go from eating meat to vegan right away, while others struggle with their new commitment, or choose to go vegetarian first and then slowly omit eggs and dairy. There's no right or wrong way to do it, but you may want to learn about what's worked for other people. However you do it, keep your goals in mind and remember why you are choosing to adopt a vegan diet.

Work dress code guidelines

Work dress code guidelines

A dress code is a set of standards that companies develop to provide their employees with guidance about what is appropriate to wear to work.

Dress codes range from formal to business casual to casual, depending on the amount of interaction employees have with customers or clients.

A business casual dress code allows employees to work comfortably in their workplace at the same time it projects a professional image to customers.

Because not all casual clothing is suitable for the office, these guidelines will help you determine what is appropriate for a professional appearance at work.

What is a Freegan?

What is a Freegan?

Freegans are people who employ alternative strategies for living based on limited participation in the conventional economy and minimal consumption of resources. Freegans embrace community, generosity, social concern, freedom, cooperation, and sharing in opposition to a society based on materialism, moral apathy, competition, conformity and greed.
After years of trying to boycott products from unethical corporations responsible for human rights violations, environmental destruction, and animal abuse, many of us found that no matter what we bought we ended up supporting something deplorable. We came to realize that the problem isn’t just a few bad corporations but the entire system itself.
Freeganism is a total boycott of an economic system where the profit motive has eclipsed ethical considerations and where massively complex systems of productions ensure that all the products we buy will have detrimental impacts most of which we may never even consider. Thus, instead of avoiding the purchase of products from one bad company only to support another, we avoid buying anything to the greatest degree we are able.
The word freegan is compounded from “free” and “vegan”. Vegans are people who avoid products from animal sources or products tested on animals in an effort to avoid harming animals. Freegans take this a step further by recognizing that in a complex, industrial, mass-production economy driven by profit, abuses of humans, animals, and the earth abound at all levels of production (from acquisition to raw materials to production to transportation) and in just about every product we buy. Sweatshop labor, rainforest destruction, global warming, displacement of indigenous communities, air and water pollution, eradication of wildlife on farmland as “pests”, the violent overthrow of popularly elected governments to maintain puppet dictators compliant to big business interests, open-pit strip mining, oil drilling in environmentally sensitive areas, union busting, child slavery, and payoffs to repressive regimes are just some of the many impacts of the seemingly innocuous consumer products we consume every day.