terça-feira, 12 de novembro de 2013

Shoe care and conservation

SHOE CARE AND CONSERVATION
 
Textile
The care of shoes made of fabric is simple, but even then care must be frequent and attentive. Here are some simple steps:
  • Cleaning stains with a detergent and soft brush
  • Rinse in warm water.
  • Wipe with a cloth or towel to remove excess water
  • Let air dry
Suede or leather shoes
Here are some tips to care for suede shoes:
  1. If your suede shoes are dirty with dust or dirt, remove with a wire brush for the face, and shake to loosen dirt definitely. Then brush them with short passes in the direction of the court before.
  2. Our suggest to revitalize the face worn as follows:
  3. Put water in a teapot and let it boil. Place shoes up steam. Caution Use extreme caution in this case to avoid burns.
  4. Let dry before without exposing to the sun.
  5. Brush well before the wire brush.
  6. If it gets wet suede shoes, dry in the shade, expose to heat, and that they are not distorted put into paper balls
  7. Some stains can be erased with a clean eraser
 
Hide or Skin
For shoes made of leather or leather, we recommend the following:
  • Apply a small amount of cream to a soft cloth.
  • Using a circular motion spreading the cream on the shoe.
  • Start at the toes and continue around the shoe.
  • When finished, brush the shoe.
  • Make the final gloss with a clean cloth.
Obviously the care of leather shoes is more than cleaning cream, so are some tips for the conservation of leather footwear.
  1. Before brand new shoes, clean them with cream. Cream is recommended because it contains lanolin, which conditions the skin and gives you the coverage you need. For shoes we recommend water and similar treatments using products containing silicone, to protect them from water and moisture.
  2. Before clean cream shoes should prepare with soap, a product that conditions your shoes before cleaning it with cream, skin and preserved longer.
  3. Cepille shoes a horse hair brush, synthetic bristles because they tend to scratch the skin and are not as flexible.
  4. La breathable skin. He must rotate the use of their shoes. Using the same shoes day after day does not allow the skin to sweat properly.
  5. Obviously to keep the shoes must employ a pin. Especially when using hand-sewn shoes the first time. The mold is well maintained and give a more comfortable and better appearance.
  6. Obviously to keep the shoes must employ a pin. Especially when using hand-sewn shoes the first time. The mold is well maintained and give a more comfortable and better appearance.

quinta-feira, 5 de setembro de 2013

The real difference between BB, CC and DD creams

The BB cream (or beauty balm) boom that started in 2012 created a whole new category of hybrid makeup-meets-skincare products. BB creams are billed as one-tube wonders that act as a primer, makeup, skincare and SPF all in one. First popularized in Asia, North American women embraced BB creams to the tune of nearly $36 million dollars plus in 2012 alone.
Have you heard of DD creams? Julep's new DD cream

The evolution of BB
BB creams are about instant gratification: once smoothed on to skin, pores are nearly erased, fine lines less apparent and UV filters work to fend off the sun’s damaging rays. BB creams have mass appeal since they’re so easy to apply (just slather it on like a regular tinted moisturizer) and devotees rave about the texture being next to invisible on skin (great for those that fear mask-like foundations). Since they were launched last year as one-size-fits all, BBs have spread their wings with more diverse offerings for different skin types and concerns (tackling breakouts to oversized pores and even bronze-tinted versions for summer). The BB family is growing beyond the tube, complete with sibling spinoffs like BB concealers, BB eye creams and BB cleansers, all offering a streamlined approach to get you out the door more quickly.

CC creams
Think of it this way: BB creams are a makeup product with built-in skin care benefits; CC creams are skin care products with added colour and coverage. Again, CC creams have been around for a while in Asia (beauty junkies were stocking up on Chanel’s Asian version) and CC creams started sprouting up in Canada in early 2013. They are all about “complexion correcting” over time – packed with more active skincare ingredients, they aim to reverse existing skin issues like dark spots, and have more coverage so trouble spots are camouflaged. More mature skin types tend to gravitate toward CC creams because they’re more moisturizing and the active ingredients help boost collagen production, so fine lines and wrinkles look less apparent.

DD creams explained
The next beauty initials gaining momentum are “DD.”  – is said to be a “Dynamic Do-All” cream and “a marriage of high-quality skincare and luxurious makeup,” according to press materials. While we haven’t tried it yet, at first glance it seems to be very similar to CC creams as it has anti-aging ingredients (including matrixyl, a peptide that treats fine lines) as well as more coverage in four different shades. DD creams are so new that there are differing opinions on what the “DD” stands for. While Julep’s version stands by “Dynamic Do-all,” other companies are calling DD creams “disguise and diminish,” and there’s whispers of DD cream launches being targeted for the body as “daily defense” creams.

Are EE creams next?
While we can’t rule out EE creams (and what they’d be branded as – “Everything Else” creams, perhaps?), it seems there’s a saturation point with beauty lovers – is trading up to the next letter really a game-changer? But what is clear is that no matter what formula you settle on, women can’t get enough of products that promise to simplify their beauty routine. After all, who can resist getting more beauty benefits in fewer steps?

domingo, 31 de março de 2013

Você sabe o que significam as siglas que acompanham os nomes dos carros?

Desvendamos estes enigmas em nosso dicionário de quatro rodas:

ABS - Anti-lock Braking System
CD - Comfort Diamond
CL - Comfort Luxe
CS - Comfort Super
CSL - Comfort Super Luxe
EAS - Electronic Actuation System
EX - Economic e X indica os ítens de conforto extra
ELX - Electronic Luxe Extra
EFI - Electronic Fuel Injection
FWD - Front Wheel Drive (serve para designar carros de tração dianteira)
4WD - Four Wheel Drive (esta denominação serve para carros com tração nas quatro rodas)
GT - Gran Turismo (o termo deriva do italiano, homenagem à tradição do grand tour (inglês para "grande viagem"), usado para representar automóveis capazes de realizar grandes jornadas de grande distância em alta velocidade com conforto e elegância.
GTI - Gran Turismo Injection
GTS - Gran Turismo Sport
GTB- Gran Turismo Berlinetta
GTR- Gran Turismo Racing
GTO- Gran Turismo Omologato
GL - Gran Luxe
GLS - Gran Luxe Sport
GLX - Gran Luxe ExtraSW - Station Wagon
GHIA - De Studio Ghia, famoso estúdio italiano de estilo. Pertence hoje à Ford, que a usa nas versões mais luxuosas
HGT - High Grand Tourism
HLX - High Luxury
HLE - High Level Extra
L e XL - Luxe e Extra Luxe (essas nomenclaturas são normalmente usadas pela Ford)
MPI - Multipoint Injection
MPFI - Multipoint Fuel Injection
RWD - Rear Wheel Drive
SUV - Sport Utility Vehicle
SW4 - Station Wagon também mas refere-se a uma versão perua com tração nas quatro rodas
VHC - Very High Compression (na prática é um modelo mais potente do que a versão normal)

quarta-feira, 20 de março de 2013

UFC e Artes Marciais - Vocabulário em inglês

O UFC (Ultimate Fighting Championship) é um dos eventos de maior popularidade e está entre os que mais crescem hoje em dia. Inspirado nos torneios de vale tudo, o UFC adotou regras mais definidas suavizando os riscos de violência dos antigos torneios. Esta modalidade veio para ocupar o lugar deixado pelo boxe, que perdeu bastante espaço nos últimos anos, muito por causa da falta de grandes nomes, que mantinham o interesse do público no esporte.
O UFC conta com a participação de atletas brasileiros de renome internacional, sendo Anderson Silva um dos maiores destaques na atualidade.
Os estilos de lutas praticados são diversos, tratando-se de um evento de MMA (Mixed Martial Arts).
Por ser um esporte mundialmente consagrado, é natural que o inglês acabe sendo uma referência na comunicação . Confiram alguns dos termos e expressões relacionados ao mundo das artes marciais e, obviamente, ao UFC.

Vocabulário geral usado no UFC e em outros eventos de luta

  • Kick: chute, chutar
  • Punch: soco, socar
  • Dodge: esquiva, esquivar
  • Fight: luta, lutar
  • Grappling: agarramento
  • Referee: juiz
  • Rematch: revanche
  • Coach: técnico
  • Challenger: desafiante
  • Round: “round”, assalto
  • Belt: cinturão
  • Takedown: queda (levar ao chão)
  • Knockdown: queda (derrubar com golpe)
  • KO (Knock-Out): nocaute
  • TKO (Technical Knock Out): nocaute técnico
Nomes, expressões e golpes populares no UFC
  • Octagon: octógono – é o nome do “ringue” no UFC. Estrutura de oito lados cercada por grades.
  • Ring girl: garota que entra nos ringues nos intervalos.
  • Submission: submissão (quando o oponente sinaliza ou diz que desiste)
  • Rear naked choke: mata-leão
  • Ground and Pound: técnica que visa derrubar, dominar e bater.
  • Arm-lock: um tipo de chave de braço
  • Choke: estrangulamento
  • Kimura: um tipo de chave de braço
Se você quiser dizer que “sabe” ou “luta” algum estilo, pode usar o verbo “know”. Veja esses exemplos:
  • Steven Seagal knows Aikido.
  • Bruce Lee knew Kung Fu and he wasn’t afraid to use it.

terça-feira, 26 de fevereiro de 2013

Deus ajuda a quem cedo madruga


Vou compartilhar um provérbio com vocês: “Deus ajuda quem cedo madruga”.

Em Inglês, esse provérbio é bem diferente, mas como em todo provérbio o que vale é a idéia embutida nele, ou seja, quando você lê ou ouve um provérbio como esses, certamente, dá pra entender a mensagem que conota a necessidade de esforço, dedicação e trabalho pra chegar onde se deseja.

“The early bird catches the worm”. Ao pé da letra, temos: O pássaro que sai cedo, adiantado, pega a minhoca. Muito bom, né?

terça-feira, 19 de fevereiro de 2013

Significado de Home Office

Home Office, também conhecido pela sigla SOHO (Small Office and Home Office) que significa escritório em casa. O home office é normalmente usado por trabalhadores independentes, além disso algumas empresas possuem este sistema de trabalho quando os funcionários não precisam ou não podem trabalhar no escritório.
Na concepção de home office, o trabalho profissional é desenvolvido em ambientes diferenciados e que compartilham a infra-estrutura do ambiente doméstico. O home office é um conceito de modelo empresarial, muito adotado devido a globalização da economia e aumento da terceirização de serviços, o que acaba mudando o perfil do emprego e do local de trabalho.
O número de micro e pequenas empresas que começam seus negócios em casa tem sido cada vez maior, transformando os home offices em alavancas do setor empresarial e da economia. O   crescimento do home office ocorre também devido ao fato de muitas empresas acreditarem que o profissional consegue ter mais foco no trabalho em casa, além de não perder tempo de deslocamento, uma vez que nas grandes cidades esse tempo pode ser de mais de 3 horas.
A principal vantagem do home office é o conforto. Dependendo da área que o profissional trabalhe, como criação, é importante que a pessoa possa ficar concentrado, sem precisar estar vestido formalmente, além de não precisar enfrentar trânsito, economizar gastos com aluguel, energia, telefone e etc.
Algumas desvantagens do home office é que a pessoa pode perder o foco no trabalho, muito pelo horário variado de trabalho, que pode ter uma “folga” durante um dia todo, mas em compensação ter que depois trabalhar em dobro, vai muito da organização de cada profissional.

domingo, 17 de fevereiro de 2013

Finger Food - Definição

Finger Food são duas palavrinhas em inglês que traduzidas significam "comida para comer com as mãos". São deliciosos petiscos servidos sem prato, garfo ou faca.
Colherzinhas, palitinhos, copinhos entre outros diminutivos, são a base para um cardápio montado neste estilo. A linha Finger Food é prática, informal e permite que as pessoas comam de pé.
Uma outra vantagem é que os recipientes utilizados para servir, são um trunfo não apenas para diversificar o cardápio, mas também agregam muito ao visual de uma festa.

Dependendo do design escolhido e o clima que o evento terá, pode ser servindo inclusive como decoração.
As receitas nesse estilo, vão desde canapés e sticks (palitinhos) até miniaturas de receitas sofisticadas.

O Finger Food entrou de vez no Brasil, e promete ficar. Simplifica, barateia o buffet e a maneira de servir, mas recebe seus convidados em grande estilo. Hoje tornou-se uma ótima opção para todos os tipos de comemorações, inclusive casamentos.

Showroom - Definição

Um espaço destinado à exposição de peças e produtos de uma companhia, podendo ir de automóveis a objetos para cozinha. No campo da moda, o showroom é um lugar onde pode-se ver toda a coleção de uma ou mais marcas, um espaço criado para vendas no atacado. É ali que proprietários de lojas fazem seus pedidos, elaboram suas compras.

Duty-free shops - História

Duty-free shops ou free shops são lojas localizadas no interior de salas de embarque e desembarque de aeroportos onde produtos são vendidos com isenção ou redução de impostos.
Em alguns países, embora existam aeroportos internacionais, há duty-free shops espalhadas pela cidade. O Uruguai e a Argentina são um exemplo disto.
Duty-free shops existem também na zona internacional de portos e em navios de passageiros e balsas com destino internacional.
Nas lojas de duty-free vendem-se produtos que por vezes não podem passar conosco, tal como água.
No Brasil, os duty-frees são negócios permitidos como forma de concessão pelas administradoras de portos e aeroportos de todo o país, e devem seguir à risca as regras previstas pela portaria 204, lei que regulamenta o funcionamento de lojas francas em portos e aeroportos do país.
Durante mais de 20 anos a principal empresa no Brasil a explorar esse serviço foi a Brasif, que em 2006 foi vendida a um grupo internacional chamado Dufry, que é uma gigante multi-nacional do ramo de varejo de viagens.
A partir de então essa empresa controla 95% do negócio em todo o país, além das operações em mais de 35 países ao redor do mundo.

Outlet - história

Outlet é a denominação para o novo mercado de vendas a retalho (varejo), no qual os produtores e industriais vendem seus produtos directamente ao público. As lojas são abertas, tais como num shopping, e localizam-se nas saídas das grandes cidades ou regiões metropolitanas, daí o nome Outlet. A redução dos custos de propaganda, manutenção, e mesmo os lucros das redes varejistas, possibilita a venda de marcas comerciais famosas, grifes de luxo, a preços mais acessíveis. Nos Estados Unidos, denominava-se tradicionalmente como Factory Outlet uma loja ligada a uma fábrica ou armazém onde por vezes era permitido aos clientes assistir ao processo de produção. No uso atual, chama-se de Outlet Store os centros de compras temáticos com lojas onde os fabricantes vendem seus produtos diretamente para o consumidor final. A invenção do Factory Outlet é muitas vezes creditada a Harold Alfond, fundador da Dexter Shoe Company.

Os Outlets apareceram pela primeira vez no leste dos Estados Unidos na década de 1930. O conceito surgiu das lojas de fábrica que passaram a oferecer aos empregados a preços baixos os produtos excedentes ou danificados. Este conceito permaneceu até a década de 1970. Depois que o público se expandiu para não funcionários, em 1936 a Anderson-Little (marca de roupas masculinas) abriu a primeira loja independente das fábricas. Somente em 1974 a Vanity Fair abriu em Reading, no estado da Pensilvânia, o primeiro Shopping Center especializado em preços baixos cujos produtos não eram ponta de estoque. Entre as décadas de 1980 e 1990 estes Shoppings cresceram fortemente. Em 2003 os Outlets geraram uma receita de US$ 15 bilhões em todos os Estados Unidos.

quarta-feira, 6 de fevereiro de 2013

Idioms - Parts of the body

(have) egg on your faceInformal

You have egg on your face if you've said or done something wrong, and it's made you feel embarrassed or stupid.

(your) hands are tied

You can say your hands are tied if you're prevented from doing something that you'd normally have the power or the authority to do.

(your) heart goes out to (someone)

If your heart goes out to someone, you feel great sympathy for them.

(your) heart is in the right place

If your heart is in the right place, you try to do the right thing, even if things don't always work out for the best.

(your) heart isn't in it

If your heart isn't in something you're doing, you don't really want to do it.

a bad hair dayInformal

If you're having a bad hair day, everything seems to be going wrong for you.

a gut feeling

If you have a gut feeling, you sense something about a person or a situation, without knowing why, but you're sure what you sense is true.

a head start

If you have a head start, you start something ahead of others or with an advantage over others.

a kick in the teeth

If you get a kick in the teeth, something bad happens to you or you feel that you've been treated poorly.

a knuckle sandwichInformal

If you give someone a knuckle sandwich, you punch them.

a pain in the neckInformal

You can say someone is a pain in the neck if they annoy you, or something is a pain in the neck if you don't like doing it.

a pat on the back

You've given someone a pat on the back if you've told them they've done something well, or done a good job.

a shot in the armInformal

You can say something is a shot in the arm if it gives a person or an organisation renewed energy or enthusiasm.

a sight for sore eyesInformal

If something or someone is a sight for sore eyes, you are glad to see them.

a skeleton in the cupboard | closet

If you have a skeleton in the cupboard, or in the closet, you have a secret in your past which could damage you if it became known.

a slap on the wrist

If someone gives you a slap on the wrist, they give you a mild punishment for making a mistake or doing something wrong.

a slip of the tongue

If you make a slip of the tongue, you make a small mistake when speaking.

a weight off your shoulders

You can say a weight is off your shoulders if you no longer have to worry about something or deal with something difficult.

Achilles' heel

An Achilles' heel is a weakness that could result in failure.

an eye-opener

You can say something's an eye-opener if it's made you realize something you hadn't been aware of before.

behind someone's back

If you do something behind someone's back, you do it without letting them know about it.

bite your tongue | hold your tongue

If you bite your tongue, or hold your tongue, you force yourself not to say something you really want to to say.

break your heart

If someone breaks your heart, they cause you a lot of emotional pain by ending a romantic relationship, or by deeply hurting you in some other way.

by word of mouth

If something becomes well-known by word of mouth, it becomes well-known because people are telling each other about it, and not because of advertising or other marketing tools.

caught red-handed

If someone is caught red-handed, they are caught in the act of doing something wrong such as cheating or stealing.

come to your senses

If you come to your senses, you see things clearly and begin to act sensibly after a period of confusion and unwise behaviour.

dig your heels in

If you dig your heels in, you stubbornly resist something or refuse to change.

drag your feet | drag your heels

If you drag your feet, or drag your heels, you do something slowly because you don't really want to do it.

ear to the groundInformal

If you have your ear to the ground, you know what's really going on in a situation.

easy on the eye

If something is easy on the eye, it is pleasant to look at.

elbow grease

If something needs elbow grease, it needs a lot of hard physical work.

eyes like a hawk

If someone has eyes like a hawk, they have very good eyesight and they notice everything.

face to face

If people meet face to face, they meet in person in the real world.

feel the pinch

If you are feeling the pinch, you're finding it harder to survive on your income.

find your feet

If you're still finding your feet, you're still adjusting to a new place or a new situation.

get it off your chest

If you get it off your chest, you tell somebody about something that's been bothering you and you've been thinking about a lot.

get off on the wrong foot

If you get off on the wrong foot, you start something poorly, or begin with a mistake.

go over your head

If someone goes over your head, they go to someone with more authority than you in order to get something that you would normally grant, possibly because they think you won't give it to them.

grease someone's palmInformal

If you grease someone's palm, you pay them a bribe.

hard to swallow

Something that someone has said is hard to swallow if it's difficult to believe.

have a heart-to-heart

If you have a heart-to-heart with someone, you have an honest talk and share your feelings with each other.

have your hands full

If you have your hands full, you're busy.

have your head in the clouds

If someone has their head in the clouds, they are out of touch with the everyday world and can be unrealistic or naive as a result.

heads will roll

You can say "heads will roll" if people are going to lose their jobs after making a mistake.

hold your head high | hold your head up high

You can hold your head high, or hold your head up high, if you feel proud of something.

It's written all over your face.

If you say "it's written all over your face", you're saying that the expression on someone's face is showing their true feelings or thoughts.

itchy feetBritish EnglishInformal

If you have itchy feet, you feel the need to go somewhere different or do something different.

joined at the hip

If two people or things are joined at the hip, they're so closely linked as to be almost inseparable.

jump down your throat | jump all over you

If someone jumps down your throat, or jumps all over you, they strongly criticise you or scold you.

jump out of your skinInformal

You jump out of your skin when something suddenly shocks you and your whole body jumps.

keep an eye on

If you keep an eye on someone, you make sure you know what they're doing.

keep your nose clean

If you keep your nose clean, you stay out of trouble by making sure you don't do anything wrong.

lend someone a hand

If you lend someone a hand, you help them.

let your hair down

If you let your hair down, you enjoy yourself by doing whatever you feel like doing and not worrying about what other people might think.

lose face

If you lose face, your status falls and you aren't respected as much as you were.

lose your head

If you lose your head, you become very angry about something.

more than meets the eye

You can say there's more to something than meets the eye if it's more complex, more important or more interesting than it seems at first.

music to your ears

If something is music to your ears, it's just what you want to hear.

neck and neck

If two competitors are running neck and neck in a race, they are almost level.

nerves of steel

If you have nerves of steel, you are very brave and not many things make you scared or nervous.

off the top of your headInformal

If you give someone information off the top of your head, you do so from memory, without checking beforehand.

on the one hand | on the other hand

You can say "on the one hand" before describing one of two contrasting ideas, options, or opinions, and then say "on the other hand" before describing the other one.

on your last legs | on its last legsInformal

If you say you're on your last legs, it can mean you're close to exhaustion, or it can mean you're close to death. If a thing is on its last legs, it's close to breaking or wearing out.

pay through the noseInformal

If you pay through the nose for something, you pay more than the usual price for it.

pick somebody's brains

If you pick somebody's brains, you ask them for detailed information or ideas about something.

play it by ear

If you play it by ear, you don't plan ahead but you do whatever seems best at the time depending on the situation.

pull someone's legInformal

If you pull someone's leg, you play a joke on them by saying something that isn't true.

put someone's nose out of jointInformal

If you put someone's nose out of joint, you upset them by not treating them with as much respect or consideration as they think they deserve.

put your foot in it

If you put your foot in it you say or do the wrong thing and usually make matters worse.

put your foot in your mouth

If you put your foot in your mouth you say or do the wrong thing and usually make matters worse.

rack your brains | rack you brain

If you rack your brains, or rack you brain, you try hard to remember something or think of a solution to a problem or a puzzle.

see eye to eye

If you see eye to eye with someone, you totally agree with them about something.

shoot yourself in the foot

If you shoot yourself in the foot, you harm yourself in some way by doing something stupid or making a silly mistake.

stick out like a sore thumb | stand out like a sore thumb

If someone sticks out like a sore thumb, or stands out like a sore thumb, everyone notices them because they're not the same as the people around them.

teething problems | teething troubles

If someone or something is having teething problems, or teething troubles, they're having problems during the early stages of something.

the gift of the gab | the gift of gab

If you've got the gift of the gab, or the gift of gab, you have the natural ability to talk in a way that people find entertaining or persuasive.

the upper hand

If you have the upper hand, you have the advantage or you're in the stronger position in a contest or a conflict.

up in arms

If you are up in arms, you are angry about something that you think is unfair or wrong.

up to your neck | up to your eyeballs

If you're up to your neck in something, or up to your eyeballs in something, you've got too much of it and it's become a problem.

vent your spleen

If you vent your spleen, you express your anger.

vote with your feet

If you vote with your feet, you show your opinion of something by acting in a certain way, such as by buying something if you like it, or by not buying it if you don't like it.

warts and all

If you show something warts and all, you show it exactly as it is without trying to hide any of its faults or weaknesses.

wash your hands of something

If you wash your hands of something that you were involved in, you decide to stop being involved in it after losing your interest or belief in it.

weak at the knees

If you go weak at the knees, you feel an emotion so strongly that it makes you feel unstable on your feet.

wear your heart on your sleeve

If you wear your heart on your sleeve, you show your emotions openly and you don't try to hide your feelings.

wet behind the earsInformal

If someone is wet behind the ears, they don't have much experience of life.

work your socks off | work your tail off

If you work your socks off, or work your tail off, you work very hard.

yellow-bellied

If someone is yellow-bellied, they are not brave, or they are cowardly.

young at heart

Someone is young at heart if they still feel young even though they're getting old.

young blood

If you say "young blood", you mean young people who have fresh, new ideas and lots of energy.